design Articles

What does your website do? (your copy is shit)

Written by on Mar 9 2016

Your website copy assumes I have an inkling of what your website does. Bad assumption.

A new logo for LessAccounting, the process.

Written by on Oct 22 2012

A guest post from Casey Dewalt of about the redesign process of the new LessAccounting logo.

How We Improved Billing Form Conversions

Written by on Sep 14 2012

We removed a few fields from our billing form to reduce the friction of getting into our app, here's what we did.

Web apps must sell one of these...

Written by on Jul 24 2012

Your app must either make your customers "feel emotional value" or "make them feel empowered".

Whose job is copywriting at a tech startup?

Written by on May 2 2012

Who should be in charge copywriting? Should this responsibility of copywriting fall on one person to conceptualize and execute?

Iterations of the NEW LessEverything Logo

Written by on Mar 15 2012

After five years of having the same logo we decided to change it. Here's the thought process behind why we changed it and what we hoped it would look like.

The Customer Support Chat App I dream of...

Written by on Dec 26 2011

There are many third-party customer support chat apps our there. None of them are what I'd want out of a chat app. Here are some free Photoshop files of what I'd like from a chat app if I could dream it up.

Conversion Goals...sounds fancy, but what the hell are they?

Written by on Apr 19 2011

Allan quickly explains how this stuff works and how to increase profits measuring against certain goals.

I'm a Customer Conversion Support Designer

Written by on Feb 7 2011

Allan tells us a little bit about how his responsibilities with the app have changed and what goes into good customer support.

Infographs are Ruining the Internet

Written by on Feb 1 2011

Allan and Steve drink the coolaide of the infamous infograph.

How We Refine Our Site's Content

Written by on Jan 28 2011

Content is important. Good content converts visitors into users. Here's how to have good content.

How to Build Content That Converts Into Users

Written by on Jan 26 2011

A little bit on what goes into making your app appealing on the outside, so your users get to know the inside.

If You Have No Work Then You Have Plenty Of Time

Written by on Dec 16 2009

Steve talks about a talented friend of his who was unwilling to work for free.

You need eyeballs first

Written by on Dec 9 2009

Great design isn't going to help you gain jobs if there's no one coming to your site in the first place.

Visual Weight (Content Sells, Logos Don't)

Written by on May 26 2009

A couple examples of why visual weight matters a lot more than logos when viewing a page.

Some of My Favorite Design Elements Lately

Written by on Jan 22 2009

Some examples of great design saved up on Allan's Flickr design collection.

Make Small Design Changes

Written by on Dec 12 2008

A note about certain ways to tweak designs and make them infinitely better for it.

Good Design isn't About Photoshop Tutorials

Written by on Dec 9 2008

This is a short look at what true design truly consists of.

Your Design is Going to Change, Plan for it.

Written by on Nov 20 2008

A further bit of foreknowledge about your design and why it's never going to suit you.

The Last 10%

Written by on Nov 5 2008

Beware the last 10% of that closely-guarded project. It will stall you if you don't eat the frog and launch it.

Allan's Advice About Learning Good Design

Written by on Aug 7 2008

A short but incredibly valuable nugget of advice about design.

Be Wrong, Today

Written by on Jul 30 2008

Allan explains his philosophy on being wrong now in order to be have it right later.

Good Design Just Feels Better

Written by on Jul 21 2008

How do you "know" when you've created or found a good design?

Designer must Mimick

Written by on Apr 23 2008

Allan's take on the importance of designers building on each other.


Written by on Apr 14 2008

A link to a great article on subversion by Chris Nagele of, some CSS magic

Written by on Apr 14 2008

Allan share a little bit of design magic he worked for John Resiq.

Allan's Design Journal/Blog/Spotlight

Written by on Apr 3 2008

Allan invites you to his design blog at Flickr.

Chasing Rabbits

Written by on Feb 21 2008

A few thoughts about what it takes (or may take) to be a competent design or code strategist.

Make it easy, not shitty

Written by on Jan 29 2008

Allan reviews the difficult user experience of a semi-popular stock photo source.

Different Candidates, Same Splash Page?

Written by on Jan 9 2008

A design review of two presidential splash pages from the 2008 campaign.

Fired From an Open Source Project? Oh Yes!

Written by on Dec 13 2007

Olmo Maldonado gets fired from MooTools for being a MooTool.

Your Design Sucks Because...

Written by on Dec 4 2007

If your design isn't getting the job done, here's a couple common mistakes.

Designing like a Chicken

Written by on Nov 29 2007

Allan takes you through his step by step ritual for designing for client projects.

Accept Your Destiny, its Google Gears

Written by on Nov 1 2007

Google Gears integration seems to be the destiny of any web app of the future. Gears can provide offline usage of web apps, less server resources used and faster loading times!