Visual Weight (Content Sells, Logos Don't)

Written by on May 26 2009

In college my web teacher pushed that the first element a visitor should see is the logo. They needed to notice the logo first to build brand recognition.

The web has changed.

Your site’s content will make and re-enforce the story you’re telling to your potential user. More websites are giving more visual weight to their content first. Like this.

Here’s the visual key points I try to show.
1) Who is the user? Quickbooks users
2) What questions do they have? What does this app do? Does this app suck less than Quickbooks?
3) How do I get started?


Hi I'm Allan,

I wrote the article you're reading... I'm one of the co-founders of LessEverything. I love my family more than breathing and I love creating videos about our family adventures.

Get Blog Updates