In the startup community you quite often hear, "You must empower your users," and, "Give them emotional value." But what do these actually mean?
"Empower your user" means explaining how they should inject your app into their workflow, and how using your app will give them "emotional value." This might include showing them a better workflow using your application, or explaining how this new app can fit into their current workflow. It must be easy for them to adopt; we're going for an ah-ha moment here. Kathy Sierra says, "Make your users feel like they're kicking ass."
"Emotional value" is when a user realizes they're getting one of the following benefits from using your application.
So if you do things all correctly and "Empower your user" and make them feel "emotional value" you MIGHT just have a chance get them to put in billing information.
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