We’re in an interesting time at LessAccounting. We’re having growing pains. It’s a good pain to have. The app certainly is growing faster than ever. It’s overwhelming and exciting at the same time. People pay for it. People use it. People praise it. People complain about it.
This year, we’ve heavily pushed our own personal engagement with our user-base.
We’re pushing the envelope of service within our software as a SERVICE applications. We’ll even setup your books in LessAccounting for free (accountants typically charge $200 for this service).
Our user base is growing rapidly, and my role in the company is changing. I’m doing less design work and more customer service, business development, support and working on making the brochure of the app convert better. I suspect my role will constantly evolve, but the current tasks I do are all about increasing conversions. I increase conversions. Ewww, that sounds like sales, but in reality, I’m focused on small tweaks that make the application as helpful as possible. My job is helping our customers see the value of the app. This iterative process comes from talking to users, using our product everyday for our books and making small changes while looking for improvement. I’m constantly asking users and myself: “Is there a better way to explain that?”
I think you’ll start to see this trend growing within web applications offering more service and better support. We (developers) are so focused on automation and turning our users into cogs in a factory that we’ve forgotten that a personal touch can go a long way. This new focus for our industry will be one reason the position of Community Leader, COO, etc. will become even more important in the future.
If you wanted it to build a product you’d find a way to get time to work on it. If you really wanted to start that new hobby you’d sacrifice something to find the time and money to do it.
I'll define a "Wannabe Entrepreneur" as someone who has never made money from their businesses. Here are the different types of wannabes.
In the past few years I've built go-carts, built a 200+ sq ft workshop, written several eBooks. How do I create a life where I have time to work on side projects?
Receive 5 Software projects mistakes we have made over the years and how to avoid them.