Articles We've Written

Customizing Confirmation Dialogs in Rails

Written by on Jul 18 2012

Here's a nice hack from Dejan Simic that will allow you to actually override the confirm dialog box in a way that works.

Micah Baldwin talks at LessConf 2011

Written by on Jul 17 2012

Micah Baldwin talks about "Strippers & Building a Start-up". This is a great talk on how the business of strip clubs operate which will translate into how you run your business minus strippers.

Sales isn't about selling

Written by on Jul 9 2012

We don't do a "good job" of promoting our products, we tell our story. What's your story?

Some Words Hurt

Written by on Jul 2 2012

Allan shares some deep thoughts about words and how they are used. He often likes to quote the great Ru Paul: "How can you love someone else, if you don't love yourself?"

Return on Emotion, Return on Stress

Written by on Jun 25 2012

As a small business owners we're always struggling with where to put our time & energy. The life of a startup founder is filled with hindsight. Read how we judge a decision that will shape our businesses.

Lean Startups Are Like Science

Written by on Jun 13 2012

Running a lean startup is a lot like doing science experiments. Here's how we use lean techniques to build amazing products.

How to Pick a Rails Consultant

Written by on Jun 4 2012

There are a lot of people doing rails consulting. Here's some advice on what to look for when picking yours.

Whose job is copywriting at a tech startup?

Written by on May 2 2012

Who should be in charge copywriting? Should this responsibility of copywriting fall on one person to conceptualize and execute?

LessMoney Speaker: Geoff DiMasi of punk avenue

Written by on May 2 2012

We're very excited about the upcoming LessMoney workshop event this summer in Tampa Florida. Here's the third speaker profile!

Business is hard as shit

Written by on Apr 27 2012

There seems to be an unwritten rule that as entrepreneurs we need to make growing a business appear easy, as if we have the right answer for everything.

LessMoney Speaker: Carl Smith of NGen Works

Written by on Apr 26 2012

We're very excited about the upcoming LessMoney workshop event this summer in Tampa Florida. Here's the second speaker profile!

LessMoney Conference Promo Videos

Written by on Apr 18 2012

LessFilms releases a couple of promo videos for our upcoming conference focused on running a web shop

Steve & Allan's Session from Barcamp Orlando

Written by on Apr 17 2012

This past weekend Steve and I attended Barcamp Orlando. During our session we spoke about marketing & sales of our ruby on rails consultancy. Here's the recording of the talk

LessMoney Speaker: Chad Pytel of Thoughtbot

Written by on Apr 3 2012

We're very excited about the upcoming LessMoney workshop event this summer in Tampa Florida. Here's the first speaker profile!

Let It Slide

Written by on Mar 29 2012

Steve points out a special talent that he and Allan both possess.

Iterations of the NEW LessEverything Logo

Written by on Mar 15 2012

After five years of having the same logo we decided to change it. Here's the thought process behind why we changed it and what we hoped it would look like.

Announcing: LessMoney Conference

Written by on Mar 13 2012

We're excited to announce an event that focuses on the business side of running a small web shop; sales, best practices, hiring, client management and marketing your talents.

Failed to meet an unspoken expectation

Written by on Mar 6 2012

I've been thinking a lot lately about why relationships sour, when do I argue with other people, when & why do others disappoint me periodically.

LessFilms Needs Help!

Written by on Mar 5 2012

The LessFilms project is growing like gangbusters & we need help!

We have the best friends (a LessConf Thank You!)

Written by on Mar 1 2012

This year's LessConf was the best year yet. Our friends came out in the hundreds to support this unique event.

How Steve & Allan prepared for LessConf 2012.

Written by on Jan 24 2012

Preparing for LessConf takes a 24 hour a day, 7 day a week commitment. Here's how Steve & Allan get themselves into the right mindset & physical well-being to host the world's greatest conference.

On Correcting Someone's Grammar

Written by on Jan 24 2012

Steven Bristol gives some practical advice on when and how to correct someone's grammar.

There Is No Magic. Only Bad Magicians.

Written by on Jan 20 2012

Ruby on Rails or any code is not magic. The results of your code, your application, is the magic.

Thank you for bullying me

Written by on Jan 10 2012

My experiences have shaped who I am today.

Qualifying Leads - Sales Tips for a Web Shop

Written by on Jan 10 2012

How do you know a client lead is right for you? What is the process LessEverything uses to take a contact form inquiry and ensure they're the right fit for the project?

Switching from GoDaddy to DNSimple

Written by on Jan 4 2012

We've used godaddy.com for our domains for a long time, but recently we've decide to stop using them and switch to DNSimple.com.

(Interrogation Promo Video) Who is speaking at LessConf?

Written by on Jan 2 2012

LessConf 2012 Promo Video!

Allan's Favorite Things from 2011

Written by on Dec 28 2011

A list of some items that have significantly aided LessEverything in their operations this year.

The Customer Support Chat App I dream of...

Written by on Dec 26 2011

There are many third-party customer support chat apps our there. None of them are what I'd want out of a chat app. Here are some free Photoshop files of what I'd like from a chat app if I could dream it up.

Things I learned during my 18 day work-vacation in Costa Rica

Written by on Dec 23 2011

Being a co-founder of a startup is a busy lifestyle. This year, my family and I went to Costa Rica for a working/vacation for 18 days.

You can't teach ambition

Written by on Dec 19 2011

We all know that handful of talented people with no drive to do anything special with that talent. Or they want to do something with it, but either never do or squander it floundering on “wastes of time.”

LessConf Promo Video 1, "Good Morning!"

Written by on Dec 13 2011

We're excited about our 4th LessConf adventure, and we hope you can attend.

Social Currency Example in B2B SaaS Software

Written by on Dec 5 2011

How do you enable your users to talk about your app? How do you give value back to your users as an incentive?

Fearless vs. Foolish

Written by on Dec 2 2011

In the startup community we talk a lot about being "fearless" and making "foolish" decisions, but what is really the difference between these two words?

To Work a Job You Love

Written by on Nov 29 2011

We're led to believe that the more money we make, the happier we'll be. This is flawed thinking. Here's why.

Search Engine Optimization is not the devil

Written by on Nov 22 2011

LessEverything recently started working with an seo company, and we're learning best practices. We're excited to share what we're learning!

Named Routes in Javascript - LessJsRoutes updated

Written by on Sep 15 2011

JQuery or Prototype users can easily put named routes into their javascript with ease.

Work/Life Balance = Guilt

Written by on Aug 3 2011

A quick thought about the importance of balancing work properly with life and the guilt that comes from neglecting to do so.

At Every Moment Everything Is Changing

Written by on May 24 2011

Moment by moment your relationships with everything are either growing or shrinking. What to do?

Facebook ssl issue with Devise

Written by on May 9 2011

Writing Ruby code against Facebook's developer platform, and I ran into an issue with the oauth callback.

Conversion Goals...sounds fancy, but what the hell are they?

Written by on Apr 19 2011

Allan quickly explains how this stuff works and how to increase profits measuring against certain goals.

The most powerful marketing has no metric

Written by on Apr 11 2011

Data is powerful but it's hard to track the power of love and kindness.

The Business of Kindness

Written by on Mar 21 2011

If I simply worked at being kinder and more patient then if there was a god, she couldn't complain about that practice and if there wasn't it didn't matter, I am still improving myself.

Happy Wife, Happy Life -- How Our Relationship Works

Written by on Mar 14 2011

Once had a shrink tell me my relationship with Allan should be the role model for my romantic relationships. And yes, Allan still teases me about that.

Meeting Expectations

Written by on Mar 9 2011

Being content with meeting the expectations of your customers is the quickest way to being unremarkable, uninteresting, unmemorable and struggling to make payroll.

Don't nickel & dime customers into hating you

Written by on Feb 25 2011

The relationship with your customer is built on trust. Trust is fragile and hard to repair.

Life Is Hard -- Focus on Happiness

Written by on Feb 21 2011

Focus on the important things. Focus on happiness and what makes you smile.

Support is useless unless they're empowered.

Written by on Feb 18 2011

The first of several moments of Zen that Allan experienced while dealing with some frustration caused by American Airlines.

Adding a phone number to LessAccounting increased our paid user base

Written by on Feb 17 2011

How adding a 1-800 number to LessAccounting increased its amount of paid users.

We're hiring for LessAccounting.com

Written by on Feb 14 2011

Are you interested in working for LessAccounting as a customer support superhero? Inquire within.

I'm a Customer Conversion Support Designer

Written by on Feb 7 2011

Allan tells us a little bit about how his responsibilities with the app have changed and what goes into good customer support.

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