During a typical week, LessEverything receives anywhere from 3 to 12 contact form submissions from people inquiring about working with us. We’re blessed to received these leads. We don’t take them for granted, but if we were to have 30-minute phone calls with each of these leads, we could potentially spend the entire day on the phone.
Our time is our greatest resource, so we’re big believers in qualifying leads before giving them 30 minutes of our time on the phone. Qualifying leads is the act of figuring out if your potential customer is the right fit for you.
Qualifying should be a very quick process that answers the question, “Is this person worth spending more time on?”
Some people don’t do any qualifying. They believe that qualifying leads eventually means lost sales, and they’re right. If you have very few leads and lots of time, it’s probably better to not worry about qualifying them and rather, spend more time with each lead, trying to make each sale. As our business has grown, the number of leads we receive has increased with time, and our business focus has moved away from consulting to focusing on our products. Qualifying has obviously become far more important to us.
Most of our leads start from a contact form submission. Once the lead is qualified, they move on to a phone call. Here’s a sample email response you’ll get from us if you contact us via our contact form.
Reasons Behind Each of the 7 Question:
Like us, most web shops do not have a full-time person devoted to sales. If you can qualify the right lead, you can gain insight into how they need to be sold on your web shop (which is probably better explained in another blog post). Good day to you.
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