Periodically I work with a few freelance web designers and when starting a new project, they ask for copywriting before they start the design. For me, I’ve always designed before the copywriting. Asking for “two paragraphs on the feature set” or “a list of the key uses of the product”. Maybe I’m backward, but I define the role of a “designer” as having some role in copywriting design and conceptualization.
Wikipedia says “Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea. The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act.”
I find the most interesting/creative/full-of-personality designers seem to do alot of the conceptual copywriting themselves because it sets the tone of the design in turn the brand.
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