Entrepreneurship is a lot like farming.
As entrepreneurs we hope these seeds grow into crops, because crops are money. We often need to be reminded you don’t put seeds in the ground when you need the crop…when you need food…when you need client leads.
A wise farmer purposefully plants these seeds months or years in advance. Some seeds never bear fruit, some seeds bloom into money. My advice is to plant your marketing seeds now, today…here’s why.
Different seeds take different amounts of time to germinate, bloom, mature and bear fruit and different marketing tactics takes different amounts of time to mature into a client lead.
So looking at these marketing tactics again as a farmer plants crops you need MONTHS of consistent planting, watering, sunlight to have these marketing seeds start to grow revenue for you.
Let’s continue to work thru the harvest process. You’ve harvested your crops, how long does it take to get the crops to market and get paid for them? Well, here’s how a typical LessFilms sales process goes, yours is probably different.
That’s 14 days from initial contact to us getting paid. Your sales process might be slower or quicker, but it’s something to consider when you’re thinking about cash flow.
Farming/Entrepreneurship is a game of patience and consistent/constant marketing, plant the seeds, do the work.
Businesses that die are lead by people who are waiting for the phone to ring. They’re keeping “busy” doing the work…so they think. They’re not planting seeds for next season. They’re not looking forward, forecasting cash flow issues, predicting outcomes. They’re managing the day to day operations keeping busy. A farmer who looks seasons away stays fed, a business owner who looks seasons ahead stays in business. Stay hungry, stay profitable, stay in business.
If you wanted it to build a product you’d find a way to get time to work on it. If you really wanted to start that new hobby you’d sacrifice something to find the time and money to do it.
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