It's not the coffee.

Written by on Oct 26 2009

Every coffee shop I’ve been to has good coffee. What makes me choose that one place I return to over and over? It’s not the coffee.

The direct exchange of coffee for money is how they profit. But their customers aren’t choosing them for the coffee, it’s something else: Maybe it’s the light music or the silence. Maybe the chairs, tables or sofas. Maybe the barrista makes them feel they care or maybe it’s just the convenience of your location. Your profit comes from coffee but your selling point isn’t the coffee, most coffee shop have good coffee.

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Hi I'm Allan,

I wrote the article you're reading... I'm one of the co-founders of LessEverything. I love my family more than breathing and I love creating videos about our family adventures.

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