SMS Notifications in Real Life

Written by on Dec 18 2007

Today at 8:30am my wife dropped our 4-year-old golden retriever, “Murphy”, off at the Vet to have him neutered. The vet’s plan was to keep him overnight to make sure there weren’t any complications with the surgery. At 12:10 my wife received a text message “Murphy’s procedure went very well, he should make a fine recovery. You can pick him up anytime tomorrow after 8am. Call us with any questions.”

The sms message surprised me; normally I get a 5-minute phone call that stops my workflow. Or I missed the call and have to call them back, phone calls suck. Now I am all about customer service a personal touch. But this got me thinking how much more awesome a text message is in this situation. Note: if there was a complication in the surgery I would expect a phone call. It got me thinking, when are text message appropriate to notify a customer? SMS seems to be an under utilized tool for real-life situations.


Hi I'm Allan,

I wrote the article you're reading... I'm one of the co-founders of LessEverything. I love my family more than breathing and I love creating videos about our family adventures.

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