Not far from my daughter’s school is a little drive through cafe that makes great coffee. There’s not much else around there, just some small neighborhoods, a veterinarians office and some day care places. The cafe closed down two months ago. As I drove by this morning I heard the voice of the owner saying “If every parent, resident and dog lover stopped in for a cup of coffee then we’ll do great!” And it reminded me how many times I’ve heard “If we only get 1% of the market…”
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