Customers looking for a deal

Everyone is on a budget, but beware of the customer that picks you JUST because you're cheaper than another company. Most of these customers are quick to leave, quick to complain and rarely the happy. If your service is a great deal be prepared to do volume, which will weaken your ability to bring service to the table. The good news is there are few people looking for a great deal. What? Yes, do you buy generic cereals? Probably not. Most people will spend a few dollars more for a better product or service. When all products/services seem to be on a level playing field, the potential customer will pick the cheapest price. Can't position yourself as the value proposition? Perhaps it's time to find a new playing field.

1 Comment

Jim Gay said on May 16, 2009

I agree. Cost, alone, is always a losing proposition for growth.