The Story behind the Project
Hi my name is Allan Branch, I'm the cofounder of LessEverything. I’m a husband, father and third-generation entrepreneur. A few months ago, my seven-year-old son, Jimmy, asked me, "What do you do all day?". It took me a while but told him I’m an entrepreneur and I explained what an entrepreneur does. He said, “Cool, I want to do that, too.”
Over the next few weeks Jimmy and I wrote this storybook about what an entrepreneur does. It's written for kids age 4-13.