"Daddy, what do you do to make money?"
As an entrepreneur, I wasn't sure how to answer.
So together Jimmy and I created this book. And we want to mail it to you, completely free.

The Story behind the Project

Hi my name is Allan Branch, I'm the cofounder of LessEverything. I’m a husband, father and third-generation entrepreneur. A few months ago, my seven-year-old son, Jimmy, asked me, "What do you do all day?". It took me a while but told him I’m an entrepreneur and I explained what an entrepreneur does. He said, “Cool, I want to do that, too.”

Over the next few weeks Jimmy and I wrote this storybook about what an entrepreneur does. It's written for kids age 4-13.

My mommy is an entrepreneur and she is a superhero.

A story about entrepreneur parents (superheroes).

Written and Illustrated by
Being a profitable business owner and loving parent takes a superhero. Here's a children's storybook celebrating the things you do!

What is this?

This is a storybook about those special people who create jobs for others and then read their kids stories at bedtime.

What's the deal?

We'll mail you a 10-page coloring storybook for your child for free. No strings attached. Just submit the form on the right with your information.

Submit my information?

This project was sponsored by LessEverything and you will be mailed a copy of this book. That's it, nothing sneaky.

Fill out my online form.

Show us who/what makes you a superhero

Use the hashtag #superherostorybook on

This project is sponsored by LessEverything.com.