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Articles related to Marketing
When a company acts like a friend...
written by Allan on January 15, 2013
More companies should act like friends instead of doing "marketing". Here's an example of friendship marketing.
Sales isn't about selling
written by Allan on July 09, 2012
We don't do a "good job" of promoting our products, we tell our story. What's your story?
Steve & Allan's Session from Barcamp Orlando
written by Allan on April 17, 2012
This past weekend Steve and I attended Barcamp Orlando. During our session we spoke about marketing & sales of our ruby on rails consultancy. Here's the recording of the talk
LessAccounting.com's referrer traffic 2011 breakdown
written by Allan on January 23, 2012
In 2011 we spent $0 on advertising. Our traffic and revenue isn’t in the millions yet, but we’re growing at a steady rate. The following is a breakdown of the referral traffic we’ve received, where it came from and how/why we got linked on those sites.
Social Currency: Giving back to your customers for promoting your app
written by Allan on December 05, 2011
Social currency is something we're exploring. How do you enable your users to talk about your app? How do you give value back to your users as an incentive? Here's our first adventure into the world of social currency on LessAccounting.com
Search Engine Optimization is not the devil
written by Allan on November 22, 2011
LessEverything recently started working with an seo company, and we're learning best practices. We're excited to share what we're learning!
The most powerful marketing has no metric
written by Allan on April 11, 2011
Data is powerful but it's hard to track the power of love and kindness.
Meeting Expectations
written by Allan on March 09, 2011
Being content with meeting the expectations of your customers is the quickest way to being unremarkable, uninteresting, unmemorable and struggling to make payroll.
Brand is the aftermath of your actions
written by Allan on March 30, 2010
Allan explains why "branding" is one of the dumbest terms ever conceived.
Location, Location, Location
written by Steven on February 04, 2010
Steven's take on what caused a local coffee shop near his daughter's school to close down.
How To Make Money
written by Steven on July 24, 2009
Some lessons on how to make money using great ideas, valuable research and target audiences.
Deal or Value: what are you selling?
written by Allan on April 10, 2009
Newsflash: our economy is tanking, what are you selling? Are you providing a great deal or a value?
What are you selling?
written by Allan on March 19, 2009
What answer is your potential customer looking for when they're looking at your website?
Great marketing is about patience and creativity
written by Allan on February 10, 2009
There are no shortcuts to marketing with banners and cheap gizmos. Try providing quality products and service for an extended period of time.
Who are you?
written by Steven on October 27, 2008
How can you create a group of people that appreciate your oddities and are willing to pay you because of them?
Reasons People Don't Actually Read Your Blog, part ii
written by Steven on September 24, 2008
More insight (this time from Steven) on how to build a blog readership.
3 Reasons People Don't Actually Read Your Blog
written by Allan on September 22, 2008
Allan shares some insight on 3 things it takes to have a successful blog with a good readership.
Working an Afternoon with Less
written by Allan on September 15, 2008
Take a couple minutes and watch this documentary shared by Allan.
A McDonald's Manager's #1 Concern is...
written by Allan on July 31, 2008
A bit of (dare we say it) wisdom about marketing from your local McDonald's.
Building Online Communities with Jeremiah Owyang
written by Steven on April 10, 2008
Jeremiah Owyang was recently interviewed about building online communities by Shel Israel. Here's what we took away.
Reputation Management - Lesson #1 Homework
written by Steven on April 03, 2008
Who are you to the online world? Be careful, you may be someone you weren't thinking...
Timing is Everything
written by Allan on March 19, 2008
This is a look at how timing and awareness can help you realize and reach your target audience.
Local TV Commercials, oh the pain!
written by Allan on February 26, 2008
Since when has acting like an idiot been good for business? Allan explores why local advertising just plain sucks.
Overcooked Steaks and Bad Copywriting
written by Allan on January 15, 2008
This is what Allan had to endure on his most recent visit to Outback.
With McDonald's, Redbox is changing video rental.
written by Allan on January 10, 2008
A short look at what RedBox is doing to revolutionize home entertainment.
Bad commercial, a case of bad editing?
written by Allan on January 10, 2008
If you have a bad editor, you are probably wasting ad dollars.
Branding so good you can taste it.
written by Allan on January 03, 2008
This just happened to me. Sprited.
Casual Copywriting
written by Allan on December 18, 2007
Allan shows us a few examples of the kind of casual copy we'd all like to see more of.
A Different Way to Get Paid
written by Allan on December 17, 2007
Take a look at what FreelaceSwitch is doing on their job boards.
The First Internet Marketing Conference
written by Allan on December 07, 2007
Why can't things always stay this simple?
Finally someone says something different!
written by Allan on October 16, 2007
Sometimes it just takes a different angle; and honest angle, to get your point across.
Neato Banner Ad
written by Allan on September 25, 2007
eBay caught our eyes with this unique brand banner ad.
Want to go to the Dentist?
written by Allan on September 20, 2007
Allan addresses the power of suggestion on an audience.
HANDS!!!
written by Steven on March 02, 2007
Something funny to look at from haha.nu.
"Can you put a pdf flier on my website that references my website?"
written by Steven on February 27, 2007
An inside joke for coders.