Whose job is copywriting?
written by Allan on May 02, 2012
Periodically I work with a few freelance designers and when starting a new project, they ask for copywriting before they start the design. For me, I've always designed before the copywriting. Asking for "two paragraphs on the feature set" or "a list of the key uses of the product". Maybe I'm backward, but I can't seem to define the role of a "designer" and if copywriting tasks should be a part of their tasks.
Wikipedia says "Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea. The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act."
- Is copywriting part of design?
- or is copywriting a task for someone who specializes in "branding" since it sets the overall tone of the website/marketing?
- Is typography actually part of copywriting?
I find the most interesting/creative/full-of-personality designers seem to do alot of the conceptual copywriting themselves because it sets the tone of the design in turn the brand.
- So who's role is copywriting in your company?
- Do you have suggestions for workflows of sharing copywriting responsibilities?
- What are your favorite websites that have great copywriting?
Great copywriting excites me more than a pretty site, here's some of my favorite sites for copywriting.
- SaddleBack Leathers
- BetaBrand (product descriptions)
- Got a favorite?