Location, Location, Location
written by Steven on February 04, 2010
Not far from my daughter's school is a little drive through cafe that makes great coffee. There's not much else around there, just some small neighborhoods, a veterinarians office and some day care places. The cafe closed down two months ago. As I drove by this morning I heard the voice of the owner saying "If every parent, resident and dog lover stopped in for a cup of coffee then we'll do great!" And it reminded me how many times I've heard "If we only get 1% of the market…"
In today's world the most important thing when opening a web application is location, location, location. The difference is that location isn't the url, it's the niche market you're going after. Choose wisely.