It's not the coffee.
written by Allan on October 26, 2009
Every coffee shop I've been to has good coffee. What makes me choose that one place I return to over and over? It's not the coffee.
The direct exchange of coffee for money is how they profit. But their customers aren't choosing them for the coffee, it's something else: Maybe it's the light music or the silence. Maybe the chairs, tables or sofas. Maybe the barrista makes them feel they care or maybe it's just the convenience of your location. Your profit comes from coffee but your selling point isn't the coffee, most coffee shop have good coffee.
Related Article
Learn how LessEverything built their consultancy to over $1,000,000 annual revenue at LessMoney Conference, June 7th in Tampa Florida. Each attendee will get early access to our upcoming ebook as well.
Leave a Comment
About Allan
Allan loves his family more than breathing. He lives in Panama City, Florida & grew up washing cars at his family's car washes. Oh and Allan hasn't worn underwear since 2004.
Popular Articles
Subscribe
1 Comment
Very astute observation Allan. Companies today need to focus on the real value that they bring to their customers, not simply the products they offer. Selling 101 teaches to focus on benefits rather than features, though too often companies only focus on the former. Advertising works a lot this way, or perhaps a lot of poor advertising does. Fortunately, consumers are being seen once again as consumers and not targets for marketing and advertising, and smart companies are working to develop real relationships with their customers. I hope that this trend continues.