Does your content need to lose weight?

If your content seems to be failing you and people aren't catching on to what you have to say you're probably boring them to death with long droning content. No one wants to spend 10-minutes reading your blog post. Time is money, make it snappy!

Keep it Focused

Quickly settle on your main point. Don't let your topic go into left field on tangents (if you have tangents, those might be good alternative articles). Your first line should cover what the entire article is going to be about - directly.

Trim the Fat

Make it lean. Keep it Minimal.

• Quickly jot your main point(s) keep it to less than three if you can or divide it up nicely.
• Talk/Write like a human-being not a robot. These days, people hate formality so stop stressing on getting it grammatically correct and just write the dang article. Trust me. You're reading our blog right?
• Leave it alone for a few hours or days then revisit and rephrase. If you don't step away for a bit you will end up spending more time than necessary on it. I usually go through my article and chop it up at a fast pace so I don't talk myself into keeping crap around. Don't try to be detailed unless it's absolutely necessary.
• If possible, send it to someone for feedback even if it happens to be your mum or your little sis.

A skeptical eye will dramatically help your articles, see Allan just ripped my article into shape. Writing less isn't about being short and dry it's about not dancing around your point. So make your point, have an opinion, the push the blog post live and move on.