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Bad commercial, a case of bad editing?

written by Allan on January 10, 2008

Burger King has a tv commercial where they tell real Burger King customers the Whopper (a hamburger) is no longer available. The commercials show their customers getting mad, being totally distraught and flabbergasted. I've seen this tv commercial several times, they didn't strike me as outstanding. At the end of their tv spot they display a url, last night I went to it. There I found the full length video of the "setups" its so much better than the actual tv commercial.

So why is the commercial not-so-great and the full length video is funny?

Is it a case of bad editing?

Over-editing? I think the concept of the marketing is brilliant, but perhaps its a case of bad execution.

whopperfreakout.com

I also love Beer TV Commercials because they use humor, what's your favorite marketing campaign?

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1 Comment

Douglas F Shearer
Douglas F Shearer said on January 10, 2008

Heads up: your embed doesn’t work in your RSS feed.

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Allan loves his family more than breathing. He lives in Panama City, Florida & grew up washing cars at his family's car washes. Oh and Allan hasn't worn underwear since 2004.

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