Barrier to (re)entry
written by Allan on December 19, 2007
Besides Twitter's concept, why is Twitter successful?
Simply put, the barrier to entry and reentry is painless. Initially I can setup my account, import my email contacts and start twittering in a minute or two. Each time I twitter the thought process is quick, its not a blog post, its not an essay, its a twitter. It’s a quick thought. The barrier to entry, the steps to completion, are fast and simple. Having the ability to twitter via instant messenger is just icing on the cake. With IM I don’t need to log into twitter.com and navigate to the correct page. I just type my message into the Twitter IM Buddy and move on.
What sucks about signing up for a gym membership? The two-hour signup process! What’s awesome about Burger King? The food, ha no, the quick drive-thru.
What steps can you remove from your registration process/user interactivity to make the barrier to (re)entry less painful for your potential users?
(Twitter Name = LessAllan)
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Allan loves his family more than breathing. He lives in Panama City, Florida & grew up washing cars at his family's car washes. Oh and Allan hasn't worn underwear since 2004.
1 Comment
I hate registration processes that ask you to feel out profile fields, but their “optional…”
Do us all a favor, just ask me later!