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Separated at Birth

written by Allan on November 15, 2007

In the past 7 days, I’ve had several people randomly email me saying that a site called ShoeBoxed.com looks like Less Accounting. So I check out their site.... and well.... “Imitation is the sincerest form of flattery” -- I guess. OK, maybe they didn’t use our site as inspiration. Perhaps I have a twin out there, separated at birth and he (or she) designed ShoeBoxed.com. ….you decide…

Notice the colors, the logos, the layouts and even the ideas are similar.



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7 Comments

Douglas F Shearer
Douglas F Shearer said on November 15, 2007

Looks like a lot of apps, 37signals even have this look going on.

Michael Christenson II
Michael Christenson II said on November 15, 2007

[ So I check out their site…. and well…. “Imitation is the sincerest form of flattery” — I guess. ]

I agree with Douglas. 37 Signals must be beaming from all the flattery!

molly b.
molly b. said on November 19, 2007

I have to say, the style and layout is the same…AND the theme is EXACTLY the same! Imitation is great I suppose, but with a bit of recognition. It is too much a coincidence in similarity to be an accident.

Maybe shoboxed has no idea that Mr. Rob Goodlatte (the redesign expert) redesigned their site with Less Accounting on the mind. ;)

what a funny catch!

Jorge soto
Jorge soto said on November 26, 2007

Its clear that you are “Da Man” Allan…I love Less Accountings design dude. But WTF, I love all of Less Everythings Designs.

There, i have contributed to this matter!

jorge soto

Jake
Jake said on December 08, 2007

Yup, 37signals designs are almost exactly the same!

Jenna
Jenna said on January 04, 2008

They don’t look anything alike if you ask me… shrug :)

Rob Goodlatte
Rob Goodlatte said on January 30, 2008

I found this post while doing a bit of ego-surfing on Google. I’m the designer behind Shoeboxed’s redesign—at least, before they took over and royally messed it up.

I can assure you any similarity is complete coincidence—this is the first time I’ve encountered your LessAccounting site. The background color is based on the foreground color of Shoeboxed’s original site, and the logo mark was also their creation, not mine.

I think it is a bit ridiculous to claim plagiarism in this case. A screenshot plus some marketing copy next to it isn’t exactly a novel idea. As other commenters mentioned, 37signals uses this layout for nearly all of their product sites. You also neglect to show the bottom 70% of the page, which looks dramatically different.

Besides, I have a reputation to protect. Why would I rip off such a simple design? I don’t appreciate being accused of thievery.

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About Allan
Allan loves his family more than breathing. He lives in Panama City, Florida & grew up washing cars at his family's car washes. Oh and Allan hasn't worn underwear since 2004.

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