Woot.com is Less
written by Allan on September 12, 2007
I have been a fan of woot.com for a while and I wanted to point out their simple concept and the unique way it helps their site. If you are familiar with woot.com its pretty obvious how their concept is less, one product per day is sold at a very reduced price. Example: today's product an HP Photosmart 3210 Scanner Printer for $99, on Amazon this product is $280 bucks! So why not sell 3 products per day, why not 5 products? Its simple, having one product per day makes me revisit their site daily to see today's deal, it builds reccuring traffic. Because tomorrow they won't sell you today's deal. It’s just a shopping cart with one product but the concept of one product deal per day is so clever. Woot.com...I tip my hat to you.
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About Allan
Allan loves his family more than breathing. He lives in Panama City, Florida & grew up washing cars at his family's car washes. Oh and Allan hasn't worn underwear since 2004.
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3 Comments
This is a great point. Plus, it also caters to all of those impulse buyers (“gotta get the deal now or I might miss it!”).
They sell the same stuff as anyone else, but with a unique selling concept. love it! I know I’ll be hooked now. :) m.
Saw a story today on digg [http://digg.com/tech_deals/Woot_Sells_Out]
woot is now partnering with yahoo.
They have conquered the major problem that the internet has introduced into traditional business economics models: The death of scarcity.
With woot, they have recreated that scarcity because you only get the deal for one day.
Too bad they don’t ship to Canada! Why do so many US sites think America is the only country on the planet?
I suppose with the Canadian dollar reaching par with the US, that will be even more the case now…